Award winning? Innovative? Collaborative?
You’ve probably seen cliches like those in most of the job adverts that you read. Yet in this case, they’re true. Really.
We are working with a tech business in Yorkshire who have recently created a new role for an Analytics Manager to join their product team. Someone with a background that includes extensive work with mobile products.
Who are they?
In less than 10 years, they’ve grown to 100 people and won a host of awards.
They’re driving real change in the motor insurance sector through their innovative use of IoT and Telematics. Their products not only deliver value to their customers but are helping to tackle the world’s number 1 killer of young people, road accidents.
They are mobile first organisation, with their use of smartphone technology renowned in the sector.
The office environment is great, but they’ve also fully embraced a remote first mindset to working location. As a team, everyone is approachable and encouraged to ask questions and collaborate.
What will I do?
Your role will be to enable and maximise the extraction of valuable insights from their mobile apps and web portals. You’ll also get to help their clients truly understand their audiences and increase mobile-based conversions.
Here are some of the things you’ll be doing:
Planning and executing strategic implementations of mobile app (and web) analytics
Auditing app analytics and tag management implementations in order to recommend improvements
Defining and developing relevant engagement funnels, and extracting actionable insights from the analytics design and tools
Planning and executing enhancements to app analytics and tag management tools and processes
Working directly with developers (internal, contract or client) to create implementation specs, documentation and data dictionaries.
Implementing A/B tests
Identifying additional relevant user behaviour or traits that should be tracked
Drafting proposals, timelines, and budgets
Conducting training (internally as well as client-facing)
Reporting insights and related recommendations to the product and executive teams
What your background should look like
Because of the nature of their products, you’ll need to have plenty of experience in mobile app analytics in order to make an impact. Here’s an idea of what you should be able to bring to the role:
Extensive experience with mobile analytics platforms including Google Firebase, Flurry, Google Analytics App + Web, Mixpanel.
Experience with tag management, CDP and event tracking platforms for mobile apps
Hands-on experience in the definition of analytics taxonomies and instrumentation of mobile applications
Experience with PPC, SEO, display ads, social media, email, SMS, push, etc
Experience working with clients on a consultative basis in order to help them maximise their users’ experience through the use of mobile app products
Interested? Here’s what to do next
If you’d like to find out more about what this company is doing and where they could take your career, please send your CV (or whatever you have ready) via this advert. We’ll get in touch to take it from there
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